‘A/B Testing: 3 steps to help you test smarter, not harder’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: 3 steps to help you test smarter, not harder”.
Amy Tulley says, “2014 is here and with it opens a new year full of many opportunities to test. We are presented with a clean slate.
Any missed opportunities or “we should’ve tested that” are in the past. This post will help you with the basic steps to learn how to approach testing in order to test smarter, not harder, when setting up your tests in 2014.
Step #1. Develop key performance indicators first
Every test begins with an idea on how to make a webpage or email better by deciding the key performance indicators (KPI). In other words, what are we trying to learn from the test?”.
Comments are closed.
