‘Why Are Your E-Commerce Customers Not Buying?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Why Are Your E-Commerce Customers Not Buying?”.
Graeme Caldwell says, “Getting people to your e-commerce store is one thing; getting them to make a purchase is something else altogether. The first is the realm of advertising, search engine optimization and social media marketing; the second falls within the scope of conversion rate optimization (CRO).
The factors that compel a customer to buy are complex and numerous, and so are the factors that influence a decision to buy elsewhere or not at all. It doesn’t take much in the way of frustration or doubt to cause a shopper’s intent to buy to dissolve. E-commerce CRO is largely about removing as many potential annoyances and confusions as possible so that potential buyers slide through the purchase funnel with minimum friction“.
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