‘3 Scientific Studies With Real Insight Into Social Media’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Scientific Studies With Real Insight Into Social Media″.
Baer says, “It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.
It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let’s take a look”.
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