The latest article on HubSpot blog is titled “A Scientific Approach to Hitting Your Lead Gen Goals With Content”.

Corey Eridon says, “Do you have a lead gen goal?

Probably.

I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month.

The only time goals like this give me a major panic is when it feels like a guessing game“.

A Scientific Approach to Hitting Your Lead Gen Goals With Content

HubSpot

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