‘B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?”.

Laura Ramos says, “Sound the fanfare!  B2B marketing budgets are on the rise!

Today, Forrester published results from a joint study with the Business Marketing Association (BMA) that looks at CMO-level expectations for overall program budgets, the composition of the 2014 marketing mix, and spending related to technology and innovation. BMA members may download a complimentary copy here.

In this research (subscription required), we found that, on average, B2B marketers expect to see budgets increase by 6% compared to last year.  This outlook is cautiously optimistic since 45% of respondents hope to hold budgets flat with 2013 and another 22% expect to see still more decreases. Pressure to hold the line on spending continues as 73% of respondents say they still feel budget pressur“.

B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?

The Forrester Blog