‘Domain Importance in Bing Ranking’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Domain Importance in Bing Ranking”.
Pete Prestipino says, “Does a keyword-rich and exact-match domain name help improve a company’s organic rankings? Bing’s Duane Forrester wants to set the record straight on the matter.
Forrester indicated in a blog post that ranking today is a result of many signals being fed into the system, making the words used in a domain send less “information into the stack” as a percentage of overall decision-making signals. That of course doesn’t mean that the keyword richness plays no role whatsoever, but rather, it doesn’t have as much influence as it once did“.
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