The latest article on ‘Business 2 Community’ is titled “The Secret to Social Media Success: It’s Not About You, It’s About Them”.

Adam Dukes says, “Zig Ziglar said it best with the quote above. You will get all you want out of life, if you help enough other people get what they want. Effective social media works similar to that quote. Give first, then receive.

Let me explain the title of this blog post…

You = Your business

Them = Your audience/customers/fans/potential customers/followers/subscribers

So it could read: It’s Not About Your Business, It’s About Your Audience. That’s not as catchy and it’s a bit long, so I shortened it. Writing catchy titles is half the battle in content marketing“.

Business2Community.com

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