‘Three reasons why digital marketers should revisit augmented reality in 2014’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three reasons why digital marketers should revisit augmented reality in 2014”.

Ryan Sommer says, “AR (augmented reality) gets a tough rap in digital marketing circles. To date, the technology is still most visible powering children’s games and providing 3D thrills that use your tablet or smartphone to layer digital information or graphics over real-world objects. 

With wearable tech exploding off the tradeshow floor at CES, and Google Glass finally infiltrating mainstream press, it’s time to take a serious look at augmented reality in modern marketing and the enterprise“.

Three reasons why digital marketers should revisit augmented reality in 2014

‘Econsultancy’ Blog