The latest article on Business Insider is titled “Mobile Advertising Business Will Grow To 18 Billion USD In 2014”.

Sulabh Puri says, “It’s true. Mobile phone is the king of all gadgets. It is one technological platform that is used the most by any consumer. This is the reason why advertising on mobile phones has become even more important for marketeers. Gartner is out with its latest study, which says the advertising spending on mobile phones will jump to 18 billion USD, up from 13.1 billion in 2013.

As the number of smartphone shipment explodes, the advertisers will be scrambling to put their commercials and links on mobile phones in any form. In-app and game advertising is quite popular and will fuel the growth further“.

Mobile Advertising Business Will Grow To 18 Billion USD In 2014

Business Insider

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