The latest MOZ blog post is titled “Applying Lessons from the Publishing Industry to SEO Consulting”.

Sarah Kershaw says, “”None” was another person’s response to my question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine.

In preparation for this post, I started thinking about publishers and their plans for 2014, specifically their growth strategies for the coming year. My thought was that as the publishing industry usually leads the way when it comes to new content techniques and products, it is at the forefront of publishing initiatives. As publishers blaze new trails, we as consultants have the opportunity to learn by proxy, observing what has worked and what has not. These observations can then be applied to our own clients’ content creation. In this post-panda arena, the scramble to produce high-quality, compelling content is as real as ever, and lessons need to be learned fast. Let the publishing industry be your guide; come, walk with me“.

Applying Lessons from the Publishing Industry to SEO Consulting

MOZ Blog

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