‘Copywriting: Call-to-action testing and optimization’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Call-to-action testing and optimization”.
Erin Hogg says, “For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates, and one of his favorite research areas.
“In the last critical moment, call-to-action copy is what makes the prospect click,” Michael said.
In his Email Summit 2013 presentation, “How to Optimize and Test Calls-to-action for Maximum Conversions,” Michael walked the audience through his own tests and results on calls-to-action, takeaways from his research and how any marketer can improve CTAs through testing”.
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