The latest ‘SEO Book’ blog post is titled “Disavow & Link Removal: Understanding Google”.

Aaron Wall says, “Few SEOs took notice when Matt Cutts mentioned on TWIG that “breaking their spirits” was essential to stopping spammers. But that single piece of information add layers of insights around things like:

  • duplicity on user privacy on organic versus AdWords
  • benefit of the doubt for big brands versus absolute apathy toward smaller entities
  • the importance of identity versus total wipeouts of those who are clipped
  • mixed messaging on how to use disavow & the general fear around links”.

Disavow & Link Removal: Understanding Google

‘SEO Book’ Blog

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