‘Tips on writing effective marketing emails’ – ‘ITProPortal’ Blog
Matthew Sarrel has posted an article titled “Tips on writing effective marketing emails” on the ITProPortal.
Sarrel says, “Promotional emails are a tricky subject – you don’t want to waste time and effort crafting and sending out a big marketing email if it’s going to fall on deaf ears. You not only need to make sure you compose the email correctly, but also ensure you’re targeting the right people in the first place.
The best way to get an audience for your promotional emails or newsletter is to build a list of relevant and interested folks. Include a form on your website where people can sign up for your newsletter. You can also collect the email addresses of people who download white papers from your site or register a new purchase. Enter contact information from people you meet at trade shows and events”.
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