‘Evaluating the ROI of a Performance Marketing Campaign’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Evaluating the ROI of a Performance Marketing Campaign”.
Matt Swan says, “The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to a specific channel.
In order to establish the ROI associated with each channel, it is important to understand the influence of each leading to the customer’s eventual purchasing decision. When looking at executing an effective attribution model, key factors must be considered“.
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