The latest post on ‘Copyblogger’ Blog is titled “Why a Personal Media Brand Beats “Marketing” Every Time”.Brian Clark says, “
Fame. Celebrity. Stardom.There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake?If you’re famous for being famous — that phenomena of modern western culture — what does that actually get you?And is it worth it?In this quick 19-minute episode you’ll discover:Why just “being known” means being known for nothingThe fallacy... [...]

The latest article on  ‘Marketing Land’ is titled “The Mobile Makeover Of Digital Marketing”.Lionel White says, “As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!”Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become... [...]

The latest ‘Econsultancy’ blog post is titled “Seven on-page SEO tips for Baidu”.Ian Harris says, “Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region.This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors.Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy’s Baidu... [...]

MarketingSherpa has published a video titled “The Boston Globe: Discovering and optimizing a value proposition for content”.MarketingSherpa team says, “The Boston Globe has been black, white and read all over for more than 100 years. The media giant’s established readership of 6 million-plus provided a perfect opportunity when developing its new digital subscription business, bostonglobe.com.At Optimization Summit 2013, Peter Doucette, Executive Director of Circulation, Sales & Marketing, The Boston Globe, unveiled how the prestigious news hub performed more than... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: Defining type I and type II testing errors”.Taylor Lightfoot says, “When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean.Perhaps you’re thinking they might have something to do with personality types, like a type I personality that is perhaps more aggressive than a type II personality. Or maybe blood type comes to mind?These are, of course, all wrong.In the context of testing, what we are really referring to are type I and type... [...]

i-on interactive has released a free white paper titled “The Case for Marketing Apps”.The i-on interactive team says, “More content. More messages. More clutter. Content overload is everywhere.Marketing apps cut through the clutter with useful digital experiences. Reduce bounce rates, improve engagment and increase conversions.Your personal information, including your email address, will be held in the strictest of confidence and will never be shared with anyone.The Case for Marketing Apps answers:What are marketing apps?How can they impact results? And... [...]

This is our second chance to tell you about Experian’s webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”.Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season.During this webinar, you will learn:Which digital channels were effective – through the... [...]

The latest post on ‘Mashable’ is titled “Facebook’s Paper Doesn’t Scare Other News Apps”.Jason Abbruzzese says, “Whatever you want to call Facebook‘s Paper — be it a magazine, a newspaper, a content platform or just a fancy-looking newsfeed — the app brings the social media company into a crowded media platform field.Sites and apps like Flipboard, Feedly, Zite, Pulse and Inside.com, just to name a few, each have their niche but are now dwarfed by the entry of the most dominant web media host by every metric“.Facebook’s Paper Doesn’t... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The BBC Experiments With Video News Coverage on Instagram″.Baer says, “Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on”.The BBC Experiments With Video News Coverage on InstagramJay Baer’s ‘Convince &... [...]

The latest ‘Econsultancy’ blog post is titled “Tablet users expect desktop content and an optimized browsing experience: report”.David Moth says, “Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices.It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity.This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).The... [...]