‘12 Writing Exercises That Will Transform Your Copy Today’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “12 Writing Exercises That Will Transform Your Copy Today”.
Demian Farnworth says, “ Effective copywriting boils down to one thing: keying into your prospect’s overriding need.
Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need.
The rest of your copy must amplify that need.
When it does, your product emerges as the fulfillment, and it overcomes lethargy, skepticism, and price“.
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