‘Beginner’s Guide to Email Re-engagement Campaigns’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Beginner’s Guide to Email Re-engagement Campaigns”.
Pamella Neely says, ““Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like:
- Remove hard bounces after one try;
- Remove soft bounces after several tries;
- Remove subscribers who have been inactive for 12 months.
Email marketers practice good list hygiene because it improves deliverability rates, and because it trims the fat from email lists. It also improves open rates and click rates. These are all good things”.
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