‘The Future of Online Video Marketing’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “The Future of Online Video Marketing”.
Ayaz Nanji says, “Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most advertisers envisioning greater spend effectiveness, according to “Optimism Despite Unresolved Issues About Video Advertising,” a December 2013 commissioned study conducted by Forrester Consulting on behalf ofVideology.
However, despite this general optimism, advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years.
For example, respondents from media companies and agencies are optimistic about TV viewers’ interacting with supplemental content on a second screen“.
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