‘How organizations are segmenting subscribers’ – MarketingSherpa Article
MarketingSherpa has published an article titled “How organizations are segmenting subscribers”.
Daniel Burstein says, “‘ Take a look around you in the office. Is everybody exactly the same?
Unless you are a penguin, the answer is likely no.
As an email marketer, the question then becomes how do I treat different groups of people differently? Read this chart to see which attributes your peers use to segment subscribers“.
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