‘How Twitter Plans To Fix Its User Growth Problem’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How Twitter Plans To Fix Its User Growth Problem”.
Matt McGee says, “Twitter’s first earnings report was a mixed bag today: strong on revenue, but weak on user numbers.
Twitter’s monthly active userbase (MAU) reached 241 million at the end of Q4, but that’s only an increase of nine million users during the quarter. It’s the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow user growth, with the stock down about 18 percent in after-hours trading as I type“.
Comments are closed.
