MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”.

Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT.

But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation software to refine its email marketing strategy. The new technology increased leads 59% and generated $1.5 million in revenue for the company“.

Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation

MarketingSherpa

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