‘5 Steps to Optimize Your Content in 2014’ – Silverpop Blog

Ellen Valentine says, “As we begin a new year, it’s time to put a strong content strategy in place. For most marketing departments, content marketing is an expensive and time-consuming aspect of many team members’ day-to-day roles. But, strong, shareworthy content is more important than ever, helping move prospective customers through the buying process or bringing in net new leads.As you put together your marketing plan for the year, consider a thorough content audit as part of your strategy. This will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your best pieces and give you a guide for what content gaps you may need to fill“.