‘7 Things BuzzFeed Can Teach Brands About How To Be Social’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “7 Things BuzzFeed Can Teach Brands About How To Be Social”.
Ciaran Norris says, “Last week saw the official launch of social news behemoth BuzzFeed here in Australia.
In typically BuzzFeed style, they celebrated their launch with headlines such as “17 Kangaroos That Can Kick Your Butt“ and by giving out bags and badges plastered with equally tongue-in-cheek Aussie catchphrases and clichés.
But you don’t build a business that now reaches over 150 million people just by publishing bizarre lists, so let’s have a look and see what brands can learn from BuzzFeed’s success.
1. Forget about the platform, focus on the content. Although platform wars are a real issue, BuzzFeed has simply focused on creating content that people will want to share. At the launch event“.
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