‘Getting Link Removals Wrong’ – MOZ Blog
The latest MOZ blog post is titled “Getting Link Removals Wrong”.
John Doherty says, “Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I’ve heard many of my friends, like Wil Reynolds, repeatedly poo-poo it from the stage (Wil did it during his now famous “Real Company Shit” talk at Mozcon in 2012).
As someone who has overseen link removal campaigns for clients when I was at Distilled, I am not down on link removals. They have a place, and I’ve seen positive effects from cutting out large chunks of really bad links (porn, pills, poker, you name it). But, I also believe there are good and bad ways to remove links, and I want to make an example here“.
Comments are closed.
