‘LinkedIn Showcase Pages: Target Your Content’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “LinkedIn Showcase Pages: Target Your Content”.
Hana Abaza says, “LinkedIn has become one of the most powerful social media platforms both for individual professionals and for companies. Although LinkedIn Company Pages has been around for several years, the network recently made a move toward a more targeted approach, allowing companies to create Showcase Pages in addition to their existing Company Page, thus extending their presence within the platform.
Via Showcase Pages, you can promote a specific brand or product to a targeted group of followers. A great example is Adobe’s Marketing Cloud Page, providing content updates for marketers, including product information, how-to articles, and case studies“.
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