The latest article on  ‘Marketing Land’ is titled “Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them”.

Amy Gesenhues says, “Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences.

According to the study’s findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly, the majority of companies included in Experian’s study requested customer data, but 70 percent of the brands failed to personalize their email messages.

Email Personalization

Not only did personalization prove to lift transaction rates and revenue, Experian claimed personalized promotional mailings had 29 percent higher unique open rates and 41 percent higher unique click rates“.

Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them

Marketing Land

Sharing is caring