‘There’s no such thing as online PR’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “There’s no such thing as online PR”.
Ian McKee says, “As we all know, digital marketing ceased to exist last year. In January 2013, Forrester announced it was to be the year that ‘digital marketing’ became just ‘marketing’.
I’d like to posit that something similar happened to PR. In fact I think it happened earlier, though we have yet to have had the debate.
There’s no doubt that the internet has changed marketing’s function and activities, but its impact on PR has simply been to expand the discipline’s footprint“.
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