‘Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”.

Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs.

Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with one minor change to an email campaign“.

Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture

MarketingSherpa