‘How To Set Up An Email A/B Test’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “How To Set Up An Email A/B Test”.
Andy Curry says, “Some of the easiest tests you can set up in your Internet marketing involve email. You would be shocked at the subtle differences in email marketing that affect profitability.
As I’ve written in other articles, including “Testing Words on your Website to Gain Clients,” the one thing that can generate the most changes in profitability is testing words. In our testing experience, words have been and continue to be the top reason for profitability increases or decreases.
It’s especially true when it comes to email marketing. After all, the first thing someone sees in emails is words. If those initial words don’t get the person opening the email, then nothing else matters — nothing”.
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