‘What you should know about ecommerce in Russia’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What you should know about ecommerce in Russia”.
Ben Davis says, “Russia is currently in the spotlight, preparing to host the Winter Olympics, with all the associated negative press for its government.
But whatever the irregularities of Vladimir Putin, Russia has the third highest economic growth rate in the world.
Although online sales in Russia account for just 2% retail sales, this is estimated to rise to 5%, or $46bn, by 2015 according to Morgan Stanley.
And Russian internet users are in thrall to overseas brands. In 2013 the top 25 brands searched for on Yandex, the top Russian search engine with 61% share, were all overseas fashion brands“.
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