For the past 9 years, Matt Callen and his team have developed a number of products, many of them directed to the challenge of SEO in a changing marketplace.

Their goal has always been a replicable system for ranking websites. In their pursuit of this goal, they have created dozens of SEO software programs, linking networks, SEO services, and traffic-getting products. SEO is their obsession.

Today, at 12 Noon EST, they are releasing Rank Recon.

This is brand new SEO and competition analysis software that has dome a good job of reverse engineering Google’s algorithm for ranking sites. It shows why sites are ranking where they do, and how you can replicate that info for all of your sites.

It has been in beta test for months with good reports from users. Now, they believe it’s finally ready for use by the typical home-based marketer, not just the expert in SEO.

To use Rank Recon, simply enter the keyword you’re trying to rank for, with your website URL. Then Rank Recon gathers a lot of data from around the web, compiles it into side-by-side comparisons that show what your competitors are doing (off-page SEO factors, including social signal data), and what you need to do to outrank them.

With this information in hand, you can give your site a tune-up to be more attractive to the search engines so your site ranks higher.

If you go to Callen’s sales page prior to Noon, you can pick up a free e-book, “Uncovering the Traffic Formula” with no obligation to return later and invest in his more extensive training.

But if the taste of his expertise in this e-book whets your appetite, come back again and get the complete package, here: Rank Recon.

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