‘Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us”’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us””.

Amy Gesenhues says, “A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services.

Derek Muller says his Facebook page was spammed by Likes after he signed up for a legitimate Facebook promotional program in 2012. While Facebook penalizes advertisers that use click farm services, Muller says the site is profiting from the fraudulent activity.

As The Washington Post explains “an army of fake followers” can decrease response rates, in effect, forcing advertisers to increase Facebook ad dollars to reach more “organic” followers“.

Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us”

Marketing Land