‘Optmizing Against Competitors’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “Optmizing Against Competitors”.
Peterd says, “You’ve got to feel a little sorry for anyone new to the search marketing field.
On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumbents are household names.
Sadly, much of the low hanging search fruit is gone. However, there are a number of approaches to optimization that don’t involve link placement and keyword targeting”.
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