The latest ‘Econsultancy’ blog post is titled “What kind of user experience ranking signals does Google take notice of?”.

Chris Lake says, “There has been a lot of talk lately about responsive web design, and a number of questions have arisen about how Google perceives sites that go down this route.

Matt Cutts said responsive design “won’t harm rankings”. Given that Matt isn’t in the habit of telling everyone how to win at SEO, I think this is as close to an endorsement as we’re going to get.

‘Responsive’ is pretty much used as a byword for ‘mobile optimisation’, which is the science of crafting a better user experience for smartphone users. The key part of that sentence isn’t ‘responsive’, nor ‘mobile’, but ‘user experience’.

This is becoming a bigger deal, as far as SEO is concerned“.

What kind of user experience ranking signals does Google take notice of?

‘Econsultancy’ Blog

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