The latest article on HubSpot blog is titled “A Visual History of Google Algorithm Changes”.

Erik Devaney says, “In the beginning, Google’s search engine really wasn’t all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking high in search results could be accomplished by essentially using a simple, two-step procedure:

  • Step 1: Stuff your keyword phrase into your page/website as many times as possible.
  • Step 2: Get as many gosh-darn inbound links as you possibly could.

For those early “SEO gurus” who gamed the system — achieving high rankings while adding little value for actual searchers — the fun wouldn’t last“.

A Visual History of Google Algorithm Changes

HubSpot

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