‘Getting Financial Services Content Seen on Facebook May Require Paid Promotion’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Getting Financial Services Content Seen on Facebook May Require Paid Promotion”.
Carolee Bennett Sherwood says, “According to “Free Ride on Facebook Ends for Financial Marketers,” a recent post at The Financial Brand, “If you want your content to be seen on Facebook, you’re going to have to pay.” Ultimately, there’s something to that. Unless a brand’s posts manage to go viral, a very small percentage of the brand’s fans will see the content. In fact, it may be as low as five percent, as The Financial Brand itself experienced. Often, it’s even less.
As a result of Facebook’s ongoing changes to its algorithm, extreme competition for appearance in the news feed is a reality for all brands, not just those in financial services“.
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