The latest article on  ‘Marketing Land’ is titled “Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile”.

Bryson Meunier says, “We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about things that make a site less usable for smartphone users — like Flash, faulty redirects, slow loading pages and so on.

I know sites can be difficult for mobile searchers to use, regardless of whether they’re dedicated mobile sites, dynamic serving, or responsive web design – so let’s focus instead on what we can do to improve the mobile searcher experience on our sites.

I’ll be suggesting ways to improve the mobile searcher experience throughout the year in this column, but today I’d like to talk about one particular feature I spotted recently on Google Now, and how optimizing for visits by location might eventually help Google deliver more relevant pages in mobile search“.

Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile

Marketing Land

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