The latest ‘Econsultancy’ blog post is titled “Consumer electronics SEO: Amazon comes top for organic and paid visibility”.

David Moth says, “Consumer electronics shoppers usually spend a lot of time researching products before they eventually make a decision, which typically involves looking at upwards of 14 sources of information.

This includes searching for advice from consumer publications such as Which, comparison sites and customer reviews.

Organic and paid search is therefore an extremely important tactic for gaining brand exposure during the purchase journey“.

Consumer electronics SEO: Amazon comes top for organic and paid visibility

‘Econsultancy’ Blog

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