‘Premarketing: The Evolution Of Targeting’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Premarketing: The Evolution Of Targeting”.
Benny blum says, “Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers into categories or channels was still cutting edge. The “cast-a-wide net and pare down” mantra of the display networks thankfully progressed into one of the first truly effective forms of targeting — contextual relevance — where ad servers began to recognize text on a page and serve “relevant” ads to the user“.
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