‘What is scarcity marketing and how should it be used?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What is scarcity marketing and how should it be used?”.
Christopher Ratcliff says, “As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Here I’ll be answering the following questions: What is scarcity? Why should you use it? Are there good and bad practices? In a tone of voice that has been described as both ‘helpful’ and ‘not too rambling’.
Scarcity in marketing means to use the fear of shortage to sell more“.
Comments are closed.
