‘Could the Internet of Things Turn More Companies Inbound?’ – HubSpot
The latest article on HubSpot blog is titled “Could the Internet of Things Turn More Companies Inbound?”.
Ginny Soskey says, “When people hear the term “Internet of Things” they picture techie gadgets like Nest thermometer. It’s like a traditional thermometer on steroids: Connected to the internet, Nest learns your home heating habits over time, and adjusts the temperature to help you save energy and money. It also connects to a mobile app, so you can monitor your home’s energy usage while you’re away.
But the Internet of Things (also abbreviated as IoT) isn’t all about nifty home gadgets — it’ll fundamentally change the way we do marketing in the next 10 years. Gone will be the interruptive, outbound days of yore, and here to stay will be relevant, data-driven inbound marketing. Yup, thanks to IoT, banner ads will be inbound“.
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