The latest article on  ‘Marketing Land’ is titled “What Marketers Need To Know About Mobile Usage During Holiday 2013”.

Monica Ho says, “If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is nary a name on his nice or naughty list that isn’t addicted to their handheld technology. And this year, shoppers turned to their devices en masse to help them navigate the gifting season.

Year-over-year, we saw an 86% increase in retail-related mobile search activity on the xAd mobile-location platform during the holiday season. From big box retailers to local boutiques, advertisers understood the opportunity in mobile and planned accordingly this year“.

What Marketers Need To Know About Mobile Usage During Holiday 2013

Marketing Land

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