The latest article on  ‘Marketing Land’ is titled “Content Strategy Gets Tactical: Establishing The Content Workflow”.

Rebecca Lieb says, “Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components.

Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity.

From there, you’ll want to establish a content workflow. This is the point at which content marketing gets tactical“.

Content Strategy Gets Tactical: Establishing The Content Workflow

Marketing Land

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