The latest ‘Econsultancy’ blog post is titled “Digital marketers plan to invest in CRM, analytics and email in 2014”.

David Moth says, “Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys.

In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment.

These figures, which come from the Marketing Budgets Report 2014, are largely consistent with the findings from last year’s survey with just a few percent difference for each answer. In fact, since the survey was first conducted in 2011 the proportion of respondents planning to increase investment in digital marketing technologies has remained consistent at around 70%“.

Digital marketers plan to invest in CRM, analytics and email in 2014

‘Econsultancy’ Blog

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