‘The Blogger’s Meal Plan: 5 Secrets for Well-Balanced Content’ – ‘Mashable’

Rebecca Hiscott says, “Audience engagement is the definitive measure of a blog’s success, whether you’re blogging for a marketing firm or simply to indulge your own interests. You’ve probably watched as some posts go viral while others sit quietly in the corner.

But engaging a readership doesn’t mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers.

LinkedIn Marketing Solutions recommends treating your blog like you would your diet, incorporating a healthy balance of content based on five food groups“.