MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”.

Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.”
–MarketingSherpa Email Marketing Benchmark Report survey respondent

Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should you send?

In this week’s Chart of the Week, we take a look at three MarketingSherpa charts that identify the types of triggered emails sent by your peers“.

What types of triggered emails do B2C, B2B and B2G companies send?

MarketingSherpa

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