‘Does Your Copy Pass the “Forehead Slap” Test?’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Does Your Copy Pass the “Forehead Slap” Test?”.
Brian Clark says, “ One of the most repeated rules of writing compelling copy is to stress benefits, not features.
In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase.
This is one rule that always applies, except when it doesn’t“.
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