The latest article on  ‘Marketing Land’ is titled “Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace”.

Matt McGee says, “Yahoo has announced a new ad marketplacethat combines mobile search and native ads.

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform.

Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini:

With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.

Yahoo has been focused on native advertising lately“.

Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace

Marketing Land

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