‘Landing Page Analysis in Google Analytics’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”.
Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site.
Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against the number of people that saw that page. That ratio (completions divided by total visitors) is the conversion rate”.
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