The latest article on ‘MarketingProfs’ is titled “Five Tips for Creating Videos That Build Brand and Drive Sales”.

Seth Price says, “Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market. Old Spice, for example, sought to refresh a sleepy brand; Jack Dorsey launched a whole new product category with Square Cash; and Red Bull created a movement with its “Gives You Wings” campaign.

The power of video to move consumers to act has played out nicely in the numbers. YouTube users watch more than 6 billion hours of video per month; that’s up 50% over last year according to YouTube execs. Meanwhile, Cisco predicts that two-thirds of the world’s mobile traffic will be video by 2016. So, clearly, this ship isn’t sinking any time soon“.

Five Tips for Creating Videos That Build Brand and Drive Sales

MarketingProfs

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